Best 20 Untapped Business Ideas in Kenya Kenya has a lot of untapped business potential. There are numerous untapped market opportunities th...

Best 20 Untapped Business Ideas in Kenya

Kenya has a lot of untapped business potential. There are numerous untapped market opportunities that can be turned into profitable businesses if you know what you're doing!

So, here are 20 untapped Kenyan business ideas in Kenya that you should try out:

Untapped Business Ideas in Kenya

1. E-commerce Business.

According to SEACOM East Africa, e-commerce in Kenya is more than 1 billion dollar industry that is largely untapped.

Due to a lack of ICT and logistical infrastructure, customer reluctance, low Internet penetration, and inadequate digital literacy, the industry remains untapped.

With a growing population, increasing Internet access, and high mobile penetration, Kenya has one of the largest e-commerce markets on the African continent.

Investing in an e-commerce business is a good idea, especially if you already have an offline business that you can easily take online by leveraging social media.

2. Development of mobile games.

In Kenya, the mobile game industry has a lot of potential. Mobile games are the most popular type of mobile application, and they're relatively inexpensive to create, so anyone who knows how to code can get started quickly.

Ads, paid downloads, and micro-transactions within the app can all be used to monetize the app. Mobile gaming accounts for more than 30% of all digital content revenue globally, and African countries such as Kenya have seen significant growth in this sector. As a result, there is plenty of room for new market entrants.

3. The wearables business.

According to a report released by the research and consulting firm IDC - the wearables market will grow from $16 billion to $36 billion by 2023. However, wearables that support mobile payments are just one of many opportunities for those considering how to incorporate wearables into their businesses.

As a result, wearables are an ideal niche for small businesses, startups, and entrepreneurs looking to expand into the African wearables market.

4. Subscription service.

In Kenya, the subscription business remains untapped. There are numerous subscription businesses to select from. Wine, beer, sweets, natural products, makeup kits, cosmetics, and pet accessories are among the items that the public can order on a monthly basis. Find an underserved market niche and launch your business with recurring payments. The best thing about this type of business is that it satisfies multiple needs with a single item.

5. Vegetarian and vegan products for sale.

The sale of vegetarian and vegan products is increasing as the number of people interested in a healthy diet grows. In Kenya, you can never go wrong with the food industry because people will always eat.

6. Natural and handmade cosmetics for sale.

There is a growing awareness in Kenya and around the world about the importance of environmental protection. There is an opportunity to start a business selling natural and handmade cosmetics. The trend is growing, and several companies have already entered this market. This is an untapped business opportunity in Kenya that will be discovered soon.

7. Real estate business.

Kenya's real estate market remains untapped, particularly in the affordable housing segment. Many Kenyans are looking for housing but lack the necessary funds. On the other hand, realtors have been overly focused on the upper and middle classes, leaving a large market segment untapped. Office rental is another excellent business to start.

8. Information Technology Services.

Kenya is known as Africa's Silicon Savanna and the Tech Hub of Africa. Kenyans are always looking for new technology, so there is a high demand for IT service providers. This means that there will be more opportunities for entrepreneurs in the IT sector in the future.

Furthermore, because the majority of Kenyans own smartphones, mobile app development would open up a plethora of new business opportunities. Thanks to the government's assistance, getting started is easier than ever. IT services in Kenya are less expensive, making them more accessible to businesses.

9. Food delivery service.

As previously stated, the food industry can never go wrong. Food delivery in Kenya is still relatively untapped, and with the right marketing strategies, you can build a successful business. To different people, food delivery means different things. Still, it primarily involves delivering food from one location to another without the customer contacting the seller.

FoodPanda, UberEats, and Jumia Food Service are three popular Kenyan food delivery services that allow restaurants and individuals who cater for events to register on their platform and list the menus/foods they serve. These platforms connect customers looking for restaurant meals with nearby restaurants that can provide them at reasonable prices based on the order location and commodity proximity.

10. Car rental business.

The presence of services such as Uber, Bolt, and others has effectively killed the car rental industry. You're wrong!

Car rental services provide a unique experience for travelers. Car rental is still an untapped business in Kenya, despite the fact that more and more people use car rental services on their global travels.

You can rent out your cars to other drivers who need them when they aren't driving themselves or who want to avoid the high costs of owning a vehicle, such as insurance premiums, fuel charges, and airport parking fees. Some companies allow customers to book cars online, while others require appointments to be scheduled via phone or email.

11. Urban Logistics Business.

Unlike traditional logistics, which primarily involves transporting materials from one location to another, urban logistics involves delivering goods and items within a metropolitan area.

It is an excellent business that requires little investment and can be started quickly with a few employees under you. This type of business is becoming more popular.

12. Business of Solar Energy.

Investing in solar energy is another great untapped business opportunity in Kenya. This is a rapidly growing industry that you can capitalize on by selling panels, batteries, and other installation materials.

This business may require significant capital to get started, but once you have the necessary equipment, you will be well on your way to success. With the proper legislative framework, Kenya and Kenyans can do very well in this industry.

13. Cybersecurity and data storage.

People are increasingly using the internet and computer devices as technology advances. Data storage requirements are increasing, and most organizations are unable to meet them.

The new oil is said to be data. You can profit from the situation in the same way that petroleum companies have profited from it by going into storage after initially being involved in exploration.

This is a great business idea if you can provide secure data storage facilities to organizations. It requires very little setup and can be run efficiently from anywhere in the world.

14. Transaction Services Business.

The majority of people now pay for goods and services online. This has resulted in an increase in transaction services businesses. All you have to do is sign up with one of the major players in this industry, such as PayPal or Mpesa, and you can earn commissions on almost every transaction your clients make.

This type of business is ideal for those looking to supplement their income outside of their regular jobs.

15. Esports and gaming.

Esports is a growing business concept that is here to stay. This industry encompasses professional video game competitions and has a large global following.

You can start this business quickly anywhere in Kenya by forming an esports team and preparing for local tournaments. Through these competitions, you can then win prize money to share with your team members.

16. Telemedicine.

Another excellent business opportunity in Kenya is telemedicine. This industry enables people to obtain medical advice from doctors who are not necessarily in their physical locations.

Furthermore, this service does not require a large investment and can be run efficiently almost anywhere in the country.

17. Virtual Education.

Virtual education is a new business concept in Kenya. As technology advances, more people now have access to high-speed internet and other computer devices for learning.

This is an excellent opportunity for you to earn money by selling educational materials and equipment or by providing teachers who can give live online lessons.

18. Online media business.

Many people spend a significant amount of their free time online, consuming content from online media outlets such as YouTube, One Africa TV, and others. This provides you with an opportunity to build your platform and gain popularity by uploading exciting videos that will capture the attention of many netizens. You can then begin making money by displaying advertisements on your videos or charging subscribers a small fee for access to exclusive content.

19. Digital Marketing Services.

Digital Marketing Services is another great untapped business opportunity in Kenya. People are increasingly using the internet to market their businesses. In this industry, you will assist others in selling their businesses through various digital marketing channels.

This is a business that you can start from home. However, in order to succeed, you must be aware of current digital marketing practices and trends, which may necessitate attending seminars or workshops.

20. Consultancy services for businesses.

Most people make mistakes that waste their time and resources when starting a business. A business consultant can assist such individuals in identifying key areas where they may fail and providing solutions to quickly correct the problem.

This service allows you to be your own boss and set your own rates. This business can also be started from home. You will, however, need to thoroughly understand current business practices and trends.